ultimatepubcrawl.com.au · React Native / Product build
The ultimate pub crawl companion
A high-energy mobile experience for turning a big night out into a beautifully organised one, from discovery through to the final venue.
Visit the project Available for the right build
I build the bits
that make ideas move.
Senior React Native & full-stack engineer. I turn ambitious products into things people actually want to use.
See the work
Ring me
I pick up. One sitting, and the idea comes back sharper than you brought it.
Selected work
Useful, sturdy,
unusually considered.
Explore the work
Watch me
think out loud.
What I do, how I work, and why the best builds usually start with a slightly annoying question.
Book a proper chatJ.M / FIELD NOTES00:04:27
Building
in public.
in public.
A short film about making software
feel like the obvious answer.
feel like the obvious answer.
Approaches & wins
Not just a pair of hands.
A whole product brain.
I work where product, design and engineering overlap. That might mean shaping the first idea, untangling a gnarly legacy app, or taking something from a sketch to the App Store. I bring enough range to see the full system, and enough detail to care about the tiny bits.
The first sitting
Bring the rough version. One conversation and the product has a spine: what it is, what it must not be, and the part that will actually hurt.
Mobile, end to end
React Native and Expo, from the sketch to the App Store. Offline when the signal dies. Native modules when JavaScript is not enough.
Money that behaves
Stripe, marketplaces, and the auth around them. Includes banking work, where boringly correct is the whole job.
The rebuild
Legacy apps, a CMS that outgrew itself, a booking tool that had to work with no reception. Taken apart and put back as something people can stand to use.
Someone who will lead it
Architecture, the team beside it, and a clear no. The work has landed at banks, startups, universities and agencies.
NAB · AKQA · Retriever · Monash University · Initial Studios
15+years
shipping
shipping
A little context
Based in Australia.
Useful everywhere.
I've built for banks, startups, universities, agencies, charities and the wonderfully specific people in between. React Native is my home turf. Full-stack is the rest of the map.
Get the full CVThe short version
Ask it
straight.
What happens if I ring Jake Moreland?
He picks up. It is not a pitch. One sitting, and the idea comes back sharper than you brought it. Australia, +61 421 770 215.
What does he build?
Whatever the product needs. Web, mobile, and desktop, built to best practice. CMS, CRM, SEO, marketing. Infrastructure design, AI, LLM setup, RAG configuration, automation, the works. Payments, offline apps, and rebuilds of things that had outgrown themselves.
Who has he worked with?
Banks, startups, universities, agencies and charities, including NAB, AKQA, Retriever and Monash University. He also ships his own products, including Ultimate Pub Crawl and PokieMate, and works through Initial Studios.
Book a time
Usually replies within a day.
No weird sales funnel, promise.